Product Strategy Report Summary

NSMOKR assingment.pdf

Go through the above doc.

North Star Metrics & OKRs for Key Businesses

1. Blinkit (Quick-Commerce)

Business Goal: Reduce customer churn this quarter.

North Star Metric (NSM):

Weekly Active User Retention Rate (WAURR)

% of users who return to place an order within 7 days of their last transaction.

Key OKRs

• Improve Engagement
  • ↑ Avg. session duration by 20% via personalized recommendations.
  • ↑ Order frequency from 1.5x/week to 2.5x/week via targeted push notifications.
  • 40% of users engage with loyalty program (redeem points/tiered rewards).
• Optimize Operations
  • ↓ Delivery time by 15% (better rider allocation).
  • ↓ Order cancellation rate by 25% (98% inventory accuracy).
  • Improve post-delivery satisfaction scores from 4.0 → 4.5/5.

Why WAURR?

• Weekly retention aligns with grocery/essentials purchase cycles.
• Habit formation drives long-term LTV in hyper-competitive quick-commerce.

2. Collaboration Platform (Competitor to Slack)

Business Goal: Steal Slack’s first-time users.