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PRD NObroker (1).pdf

Research Goal: NoBroker aims to build consumer services (painting, cleaning, plumbing, etc.) to generate more revenue from urban residential societies in tier 1 markets.

Key Market Insights:

• High demand for services due to busy schedules, with cleaning and electrical repairs being the most recurring needs
• Customers prioritize quality and trust over price, willing to pay premium for professional services
• Price transparency is critical - customers prefer flat-rate pricing
• Most customers use Urban Company, with some relying on local service providers

Recommended Strategy:

• Short-term (0-6 months): Launch cleaning services, plumbing, and electrical repairs in 5 key metro areas
• Medium-term (6-18 months): Expand to painting services and annual home maintenance subscriptions
• Focus on transparent pricing, quality assurance, and building trust through verified service providers